Nutricost: Back to School
Creative Direction
The Nutricost back to School campaign had the market strategy of appealing to an older alumni audience of their partner BYU and giving this campaign a collegiate feel through the use of Nutricost's NIL athletes, creating Nutricost university-style merchandise and the collage notebook feel of the designs. The assets created for this campaign varied from the landing page, email, SMS, social, and ads for various platforms
